The Paprika Kitchen Branding
Role Art Director & Graphic Designer
Team Gabriela Rodriguez (copywriter)
Deliverables Visual Branding, Packaging Design
The Paprika Kitchen was a concept for a space with cooking classes and a boutique market in Brooklyn. The task was to create a brand for a business of our own creation stemming from a randomly selected food word. I saw a desire from many of my friends to have a space where they could learn cooking skills that go beyond the basics and reduce food waste when cooking for one, while also being able to meet new people.
The Paprika Kitchen would be a space for people to not only learn to cook a delicious meal for one, but also socialize with like-minded individuals. I created a logo that translated across the physical space onto things like recipe cards and aprons. Advertisements show off the social side of cooking and use social media channels to connect with the company’s target demographic.
Advertising for The Paprika Kitchen
Copywriting by Gabriela Rodriguez
Designs for The Paprika Kitchen Market Space
A secondary, more traditional logo was created to be used for the market on signage and food packaging.
