EF Tours Newsletter Templates
Monthly newsletters to customers and prospects are an important touchpoint for EF Educational Tours. But over time, they’d become a slog. They routinely drained our creative team’s bandwidth, increasingly morphed to accommodate niche audiences, and slowly drifted away from their original branding. Tapping into our knowledge of UI, we set out to create a modular functionality to allow for maximum flexibility. The updated templates simplified the design, streamlined the workflow, and made life easier and more understandable for our team and customers.
Role Email designer, art director
Team Kim Hart, Adam Schwartz, Jake Minton
Deliverables Newsletter email templates
Template updates overview
While the previous newsletters were very well designed, they looked more aligned with a marketing email than with a newsletter. The motivation to update the templates came from not only wanting the newsletters to stand out in people’s inboxes, but also to give the team more flexibility with modules to showcase the most valuable information month to month.
Updated modules
Headers & intros
Story modules
Footers
