UI
design systems
Designing a friendship app to address loneliness in cities
UI
design systems
Designing a friendship app to address loneliness in cities
As the design lead on this project, I built a scalable Figma email design system that empowered a cross-functional team to produce brand-consistent emails faster and with greater creative confidence.
PROBLEM
EF Tours' email design process lacked a unified system, leaving designers and copywriters without a shared, accessible foundation — resulting in inconsistent brand output and inefficient workflows.
Solution
I audited existing email guidelines and migrated components from Adobe XD into an intuitive Figma library, complete with an accessible light/dark color palette, reusable atoms, patterns, and developer handoff guidelines. Because much of the team was new to Figma, I prioritized ease of use alongside flexibility — making sure the system worked for copywriters and designers alike, not just power users.
impact
Reduced design friction across the team
Established a consistent brand presence across all email touch points to scale with the brand over time
Role
Senior Designer, UI
Team
Creative Directors, Digital Communications Manager
My Focus
Auditing the current suite of email design materials
Building a scalable design system for emails
Tools
Figma
As the design lead on this project, I built a scalable Figma email design system that empowered a cross-functional team to produce brand-consistent emails faster and with greater creative confidence.
PROBLEM
EF Tours' email design process lacked a unified system, leaving designers and copywriters without a shared, accessible foundation — resulting in inconsistent brand output and inefficient workflows.
Solution
I audited existing email guidelines and migrated components from Adobe XD into an intuitive Figma library, complete with an accessible light/dark color palette, reusable atoms, patterns, and developer handoff guidelines. Because much of the team was new to Figma, I prioritized ease of use alongside flexibility — making sure the system worked for copywriters and designers alike, not just power users.
impact
Reduced design friction across the team
Established a consistent brand presence across all email touch points to scale with the brand over time
Role
Senior Designer, UI
Team
Creative Directors, Digital Communications Manager
My Focus
Auditing the current suite of email design materials
Building a scalable design system for emails
Tools
Figma
Transitioning the brand color palette into an accessible palette that works on light and dark mode
Using variable modes, I adjusted our existing brand color palette to work for web accessibility standards and be consistent across dark and light modes. In addition, creating the color palette with variables allowed designers to quickly turn on and off the color modes during reviews and ensure users were having the best possible experience on any device.
Transitioning the brand color palette into an accessible palette that works on light and dark mode
Using variable modes, I adjusted our existing brand color palette to work for web accessibility standards and be consistent across dark and light modes. In addition, creating the color palette with variables allowed designers to quickly turn on and off the color modes during reviews and ensure users were having the best possible experience on any device.
Atoms and additional system components
Atoms and additional system components
Patterns for easy building of templated emails
Patterns for easy building of templated emails
"Amanda’s superpower is her ability to make our work smarter and more efficient while still holding it to a high design standard. She has an outsized impact on the processes that every single team member leverages in their daily work."
A co-worker at EF on the impact of a clear design system
"Amanda’s superpower is her ability to make our work smarter and more efficient while still holding it to a high design standard. She has an outsized impact on the processes that every single team member leverages in their daily work."
A co-worker at EF on the impact of a clear design system
Guidelines for seamless file use and handoff to email developers
Guidelines for seamless file use and handoff to email developers
