EF Tours Email Design System

At EF Tours, I took the lead on my team to streamline our design systems so designer can more efficiently solve problems while pushing the creative work. The first project for this was to audit our email designs and begin transitioning components into a Figma library from Adobe XD for the greater creative and email teams to use. Since most of our team was not familiar with Figma, I created a library that would be intuitive designers as well as copywriters to use as a base to explore while maintaining brand consistency. I created user guides for the teams, lead webinars to on-board the team, and update the components as our brand evolves.